• Associate Professor
  • San Francisco State University, USA



Gulnur Tumbat received her M.B.A. degree from Bilkent University, Ankara, Turkey. After working as a business analyst for Turkish Aerospace Industries for two years, she got her Ph.D. in Business Administration with a concentration in Marketing from University of Utah, David Eccless School of Business where she worked with Professor Russell W. Belk. (She also holds BSc and Msc in Environmental Engineering, and published in the same field before getting her MBA and changing her career).

Her main research interests are at the intersections of risk discourses, consumer culture, marketplace dynamics, and technology, where she uses interpretive research tools. She published in prestigious academic outlets such as Journal of Marketing, Journal of Consumer Research, Marketing Theory, Consumption, Markets and Culture, Journal of Consumer Behavior, Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.

Her main teaching interests include consumer behavior, advertising, and brand management. She has taught also at University of Utah, Universite de Nice Sophia Antipolis, American University of Beirut, and Bahcesehir University Istanbul and Silicon Valley campuses.


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