Master's Degree in Marketing - Year 2

Accessible en : Formation Initiale, Formation Continue et Alternance



The objectives of the Master's degree in Marketing - Year 2 - is to form students for all the marketing professions like Product Manager, Commercial Strategy Manager, Marketing Director, Market Researcher, Community Manager, Digital Consultant, Marketeer.

In order to follow a market and its trends, the Master's degree in Marketing - Year 2 forms students on the tools required to analyse consumer needs, to develop, commercialise and promote new products, emphasising the importance of digital means.


  • Define and participate in a product development strategy
  • Elaborate a marketing plan and control it’s execution, carry out a follow-up of the marketing budget for the all the products of an enterprise
  • Design and implement a product promotional campaign and carry out an analysis of marketing actions in order to propose improvement actions
  • Use communication and information technologies in order to manage one’s digital communications and E-reputation
  • Carry out marketing studies; interact with different departments within an enterprise


  • Courses take place on Monday, Tuesday, Wednesday
  • Internship required (between 4 and 6 months)


Conditions and admission requirements

Candidates are accepted based on their application according to the following 3 cumulative criteria :

  • Necessary Pre-conditions to Apply:
    • Hold a University degree level Master's degree Year 1 or equivalent
  • Academic Merit
  • Career Objectives

Candidates that are pre-selected based on their application file will be invited to an interview.


The fees are composed of:

  • National fees set by the French Ministry of Education. All students must pay these national fees. The exact amount is published by the Ministry in mid-July.
  • Social Security contribution must be paid by French and foreign nationalities (excluding EU) who are aged less than 28 on 1st October. The following are exonerated: students from EU countries who are covered in their country of origin, family members of SNCF employees, students working at least 96 hours per month, and all students aged 28 years and older on 1st October.
  • Sport and Culture Fee. This fee is voluntary (amount: 30 €). It gives the holder access to the University sports facilities and the right to reductions on cultural activities.
  • Specific Fees. The fees depend on your regime. Please consult the IAE site for information on regime-specific fees. For details on fees use the following link

Formation continue 

Candidates for continuous education (following a 2-year interruption of further education, in employment, on educational leave...) should contact UNICE PRO for further information concerning VAE/VAP (validation of professional skill) and relevant documents.

UE 1 (Unité d’Enseignement) « Fondamentaux du marketing »
Communication et marketing GMMKT311 1 3 20h -
Marketing interne et management GMMKT312 1 3 20h -
Stratégies de distribution GMMKT313 1 3 20h -
Comptabilité du Marketing GMMKT314 1 3 20h -
Droit du Marketing GMMKT315 1 3 20h -
Marketing stratégique GMMKT316 1 3 20h -
UE 2 « Outils et études marketing »
Infographie et marketing GMMKT321 1 3 20h -
Analyse qualitative en marketing GMMKT322 1 3 20h -
De la conception du questionnaire à l’interprétation des résultats GMMKT323 1 3 20h -
Jeu d'entreprise appliqué au marketing GMMKT324 1 3 - 30h
TOTAL SEMESTRE 3        30 180h 30h
UE 3 « TIC et Marketing »
Marketing digital GMMKT411 1 3 20h -
Conception d’une campagne de publicité sur le web GMMKT412 1 3 20h -
E-CRM, gestion de la relation clients et big data GMMKT413 1 2 20h -
PAO et création de supports marketing GMMKT414 1 2 20h -
UE 4 « Approfondissement et spécialisation »
Marketing B to B et des services GMMKT421 1 2 20h -
Management de projets GMMKT422 1 2 20h -
English Business and marketing GMMKT423 1 2 - 40h
Recherche et marketing appliqué (conférences) GMMKT424 - 2 40h -
UE 5 « Stages et projets »
Suivi de stages GMMKT431 - 12 40h -
Management de projets professionnalisants (buzz, pub et sécurité routière) - - 21h -
Création contenu site internet (CMS) / Cahier des charges du commanditaire GMMKT432 - 9h 20h
CV, lettres de motivation et simulation d'entretiens GMMKT433 - 10h -
TOTAL SEMESTRE 4    30 240h 60h
TOTAL MASTER 2        60 420h 90h

ROME Codes

  • M1705 Marketing
  • M1707 Commercial strategy


  • Enterprises – local and/or regional government – public, cultural institutions – associations

Accessible job types

  • Commercial strategy manager;
  • Product manager; 
  • Line manager; 
  • Marketing officer; 
  • Marketing project manager; 
  • Marketing director; 
  • Product marketing director.