Master's Degree - Year 2 - Entrepreneurship and Sporting Event Speciality

Accessible en : Formation Initiale, Formation Continue et Alternance



The principle objective of the Sports Management speciality is to prepare students for the profession of management of sports structures and organisations. It proposes coursework that covers the totality of the the knowledge required to exercise the profession in a company, in a sports federation or sports association, as well as in local government.

In addition, the Master's Degree in Entrepreneurship and Sporting Event is built around 3 fundamental elements, bringing to the students:

  • A solid grounding in the specificity of the sporting world (organisation of the sector, specificities of the structures, etc.)
  • A mastering of the law and management disciplines as applied to sport
  • Professional competencies through the development of projects linked to sport and through the organisation of sports events


  • Master perfectly the techniques of communication and marketing in the sporting domain
  • Acquire skills in the logistics domain
  • Know how to plan and execute a project
  • Understand the basics of human resource management
  • Have a good knowledge of the sporting domain
  • Good understanding of law
  • Team management as well as applying and using IT
  • Speak English as the sports business is global 


  • Courses take place on Monday, Tuesday, Wednesday
  • Internship required (between 4 and 6 months)


Conditions and admission requirements

Candidates are accepted based on their application according to the following 3 cumulative criteria :

  • Necessary Pre-conditions to Apply:
    • Hold a University degree level Master's degree Year 1 or equivalent
  • Academic Merit
  • Career Objectives

Candidates that are pre-selected based on their application file will be invited to an interview.


The fees are composed of:

  • National fees set by the French Ministry of Education. All students must pay these national fees. The exact amount is published by the Ministry in mid-July.
  • Social Security contribution must be paid by French and foreign nationalities (excluding EU) who are aged less than 28 on 1st October. The following are exonerated: students from EU countries who are covered in their country of origin, family members of SNCF employees, students working at least 96 hours per month, and all students aged 28 years and older on 1st October.
  • Sport and Culture Fee. This fee is voluntary (amount: 30 €). It gives the holder access to the University sports facilities and the right to reductions on cultural activities.
  • Specific Fees. The fees depend on your regime. Please consult the IAE site for information on regime-specific fees. For details on fees use the following link

Formation continue 

Candidates for continuous education (following a 2-year interruption of further education, in employment, on educational leave...) should contact UNICE PRO for further information concerning VAE/VAP (validation of professional skill) and relevant documents.

UE 7 - Décision stratégique
Evénementiel et tourisme sportif GM2MS11 1 3 20h -
Entrepreneuriat sportif, business plan et pilotage GM2MS12 1 4 20h -
Risques et assurances GM2MS13 1 3 20h -
UE 8 - Maîtrise des relations et communication
Plan de communication  GM2MS21 1 3 20h -
Management d'équipe  GM2MS22 1 3 20h -
Logistique et distribution  GM2MS23 1 4 20h -
UE 9 - Sport et société
Démarche qualité  GM2MS31 1 3 20h -
Sécurité des installations et de l'événement  GM2MS32 1 3 20h -
Droit et création d'entreprise  GM2MS33 1 4 20h -
TOTAL SEMESTRE 3   9  30 180h -
UE 10 - Professionnalisation en management du sport 1
Projet entrepreneurial  GM2MSU41 2 4 20h -
English speaking  GM2MSU42 1 3 - 20h
TIC et gestion de la relation client  GM2MSU43 1 3 20h -
UE 11 - Professionnalisation en management du sport 2
Séminaires professionnels  GM2MS51 2 3 10h -
Méthodologie  GM2MS52 1 3 - 40h
Stage  GM2MS53 14 14 - -
TOTAL SEMESTRE 4    21 30 50h 60h
TOTAL MASTER 2    30 60 230h 60h

The speciality forms managers capable of:

  • Managing projects and creating their own company
  • Managing an entity (service, team) in retail
  • Managing or creating a large sporting event
  • Managing or monitoring a sports or leisure centre

ROME Codes

  • E1103 Communication
  • E1107 Event Organisation
  • M1705 Marketing
  • D1211 Sports/Leisure Article Sales
  • M1503 Human Resource Management 


  • Sports Management 
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