Syllabus

YEAR 1

SEMESTER 1

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 1:Business environment    

6

Business ethics and corporate social responsibility

-

1

(2)

24h

-

Labour and commercial law

-

1

(2)

24h

-

International business

-

1

(2)

12h

-

Unit 2: Business strategy   

6

Strategic analysis and business models

-

1

(2)

24h

-

Strategic marketing

-

1

(2)

24h

-

Financial reporting

-

1

(2)

12h

-

Unit 3: Men and organisation 

9

Human resource management

-

1

(3)

24h

-

Organisational behaviour

-

1

(3)

24h

-

Management of information and communication systems

-

1

(3)

24h

-

Unit 4: Methods and management tools

9

Project management

-

1

(3)

24h

-

Budget management and performance running

-

1

(3)

24h

-

Statistical analyses for management

-

1

(3)

24h

-

BONUS I (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 1

 

 

30

264h

-

 

SEMESTER 2 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 5:Pre-specialisation in business communication management

9

Communication approach of management and organisations

-

1

(3)

24h

-

360° business communication

-

1

(3)

24h

-

Introduction to desktop publishing and computer graphics

-

1

(3)

24h

-

Unit 6:Career objectives and research project I

21

Methodology of the dissertation and introduction to research

-

1

(3)

12h

-

Professional conferences

-

1

(2)

12h

-

Professionalisation assignment:

-

10

-

-

-

    • Internship or block release training (at least 4 months from March on)

-

-

(8)

-

-

    • Internship or block release training report

-

-

(8)

-

-

BONUS II(optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 2

 

 

30 students

96h

-

 

 

 

 

 

 

TOTAL FIRST YEAR

 

 

60

360h

 

YEAR 2

SEMESTER 3 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 7: The basics of communication  

6

Communication strategy 

-

1

(2)

24h

-

External communication and advertising

-

1

(2)

24h

-

Internal communication and organisational culture

-

1

(2)

24h

-

Unit 8: Communication environment   

3

Cross-cultural communication and international management 

-

1

(1)

24h

-

Corporate social responsibility communication

-

1

(1)

12h

-

Communication and media law

-

1

(1)

12h

-

Unit 9: Events and media relations  

3

Event communication

-

1

(1,5)

24h

-

Press and media relations

-

1

(1,5)

12h

-

Unit 10: Strategy and digital communication  

6

E-reputation monitoring and community management

-

1

(2)

24h

-

Cross media and 360° communication

-

1

(2)

12h

-

Website design and search engine optimisation

-

1

(2)

12h

-

Unit 11: Communication tools and techniques 

3

Improving one's desktop publishing and computer graphics skills

-

1

(1,5)

12h

-

Photo and audiovisual production techniques

-

1

(1,5)

12h

-

Unit 12: Management of staff members and teams

6

HR communication and employer's trademark

-

1

(2)

24h

-

Team management

-

1

(2)

12h

-

Interpersonal communication and conflict management

-

1

(2)

12h

-

CU (Course Unit) 13 - Creativity and entrepreneurship

3

Creativity and innovation

-

1

(1,5)

12h

-

Lean start-up and entrepreneurship

-

1

(1,5)

12h

-

BONUS III (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 3

 

 

30 students

300h

-

 

SEMESTER 4 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 14:Career objectives and research project II

30

Projects in real professional situations

-

2

(4)

18h

-

Professionnal conferences and research seminars

-

1

(2)

12h

-

Professionalisation assignment:

-

10

-

-

-

    • Internship or block release training (6 months from February on)

-

-

(8)

-

-

    • Final dissertation

-

-

(8)

-

-

    • Viva of the dissertation

-

-

(8)

-

-

BONUS IV (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 4

 

 

30

30h

-

 

 

 

 

 

 

TOTAL SECOND YEAR

 

 

60

330h


NOTA BENE:

(a)"Coef." column:Averages (Course Units, Semesters, Years) are calculated based on the indicated coefficients.

(b)"ECTS" column: The ECTS credits indicated in parentheses only apply to students in outgoing or incoming mobility (Erasmus or other international partnership programmes).For students who are properly registered to a course leading to a qualification, the ECTS credits are attributed in the Units.