Bachelor's Degree in the Sports Industry

Accessible en : Formation Initiale et Formation Continue



The principle objectives of the Sports Industry Bachelor's degree are to prepare students to pursue a Master's degree in Sports Management at the IAE Nice and another establishment. The Master's degree in Sports Management is an excellent preparation for a career in the sports industry domain (sports events, management of sports clubs, sports federation management, company creation in the sports domain, distribution of sports-related products….etc.) 

The Sports Industry Bachelor's degree includes courses in the principle management disciplines: marketing, accounting, law,… in combination with complementary courses in business English, communication methods, quantitative techniques…The subjects taught are systematically adapted to the environment and particularities of the sporting world.

The strong professional character of the Sports Industry Bachelor's degree course is reinforced with a 3 month internship in a professional environment. In addition, throughout the year, students work on a project that culminates in the organisation of a sporting event, or other type of event apt to develop the professional skills of the student.


  • Working in an IT environment
  • Organising and planning one’s activities
  • Understanding the legal and social-economic context
  • Adapting to a new context base on theoretical knowledge
  • Analysing and solving simple management problems (accounting, finance, marketing, control)
  • Communicating in English
  • Defining and executing a project linked to the sports business


  • Classes take place from Monday to Friday
  • Internship required (between 3 and 6 months)


Conditions and admission requirements

Candidates for the initial course are accepted based on their application according to the following 3 cumulative criteria :

  • Necessary Pre-conditions to Apply :
    • Hold a University Degree Level License 2 or equivalent (DUT, BTS, CPGE….) ;
    • Management aptitude test : Score SIM ( or GMAT ou GRE ou SAT ou TAGE MAGE
  • Academic Merit
  • Career Objectives

Following examination of the candidate’s application, an interview will determine his suitability according to the pre-conditions, his level of motivation, his professional project and his personality.


The fees are composed of:

  • National fees set by the French Ministry of Education. All students must pay these national fees. The exact amount is published by the Ministry in mid-July.
  • Social Security contribution must be paid by French and foreign nationalities (excluding EU) who are aged less than 28 on 1st October. The following are exonerated: students from EU countries who are covered in their country of origin, family members of SNCF employees, students working at least 96 hours per month, and all students aged 28 years and older on 1st October.
  • Sport and Culture Fee. This fee is voluntary (amount: 30 €). It gives the holder access to the University sports facilities and the right to reductions on cultural activities.
  • Specific Fees. The fees depend on your regime. Please consult the IAE site for information on regime-specific fees. For details on fees use the following link

Formation continue 

Candidates for continuous education (following a 2-year interruption of further education, in employment, on educational leave...) should contact UNICE PRO for further information concerning VAE/VAP (validation of professional skill) and relevant documents.

UE 1 - Connaissances fondamentales
Culture managériale GLSG511 4 4 40h -
Droit de l'entreprise GLSG512 2 2 10h 10h
Stratégie GLSG513 2 2 10h 10h
UE 2 - Outils du Management   
Techniques Quantitatives de gestion GLSG521 2 2 10h 10h
Outils informatiques GLSG522 2 2 - 20h
Business English 1 GLSG523 2 2 - 20h
Gestion des ressources humaines GLSG524 2 2 10h 10h
UE 3 - Spécialisation : sport et marchés   
Marketing sportif GLMS531 3 3 10h 10h
Sport et collectivités territoriales GLMS532 2 2 10h 10h
Economie du sport GLMS533 2 2 10h 10h
UE 4 - Spécialisation : sport et réglementation   
Fiscalité du sport GLMS541 2 2 10h 10h
Approche comptable en milieu sportif GLMS542 2 2 10h 10h
Droit des sociétés et des associations GLMS543 3 3 10h 10h
TOTAL SEMESTRE 5     30 140h 140h


UE 5 - Spécialisation : sport et finances   
Choix d'investissement et financement GLMS651 2 2 10h 10h
Stratégies de coûts GLMS652 3 3 10h 10h
Budget et contrôle de gestion GLMS653 3 3 10h 10h
UE 6 - Spécialisation : management du sport   
Sécurité des équipements et droit de la responsabilité GLMS661 2 2 10h 10h
Etudes de marchés GLMS662 2 2 10h 10h
Simulation de gestion en management du sport GLMS663 3 3 - 20h
UE 7 - Relations professionnelles   
Méthodologie de la communication écrite et orale GLMS671 2 2 - 20h
Business English 2 GLMS672 2 2 - 20h
Projet - junior entreprise GLMS673 4 4 - 20h
UE 8 - Professionnalisation   
Technique de recherche de stage et méthode de travail GLMS681 2 2 - 40h
Stage (3 mois) GLMS682 5 5 - 20h
TOTAL SEMESTRE 6     30 50h 190h
TOTAL LICENCE 3     60 190h 330h


E1103 Communication

E1107 Event organisation

M1705 Marketing

D1211 Sports/leisure product sales

M1503 Human Resource Management


Sports management

Types of Jobs

Administration and financial services

Purchasing, supply chain, export