Séminaire KTO-GREDEG-OFCE - Jenni Myllykoski and Anniina Rantakari (Business School, Finland)

"The curious case of narrative strategy – How strategy narratives emerge in time"
Quand ? Le 13-12-2018,
de 14:00 à 15:30
Où ? Salle Picasso - GREDEG
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First, Jenni and Aniina will introduce the narrative approach in organization studies and describe four key ways of using a narrative approach to examine organizational processes (Rantakari & Vaara, 2017). 

Second, they will present a paper, The curious case of narrative strategy  – How strategy narratives emerge in time. In that presentation, they will share their findings from a study of a Finnish software company to elaborate on the emergence of strategic narratives.

Abstract : This paper examines the narrative construction of strategy in time. We adopt a strong process view on time to examine how managers narrate strategy in the continuous flow of events. We draw on a study of a Finnish software company to elaborate on the emergence of strategic narratives. In particular, we show a dissonance between how managers talk about the events at the time of their occurrence, and the narratives they retrospectively form based on these events. In this way, our findings challenge the coherent structure of a strategy narrative (beginning, middle, end) by showing the fluid nature of the past and the future in strategy narratives. Thus, this extends our understanding of how strategy narratives emerge in the fluidity of events, which is still relatively unexamined topic in strategy research.

Bios :

Anniina Rantakari (D.Sc.) is an Assistant Professor at the University of Oulu Business School, Finland. Her key areas of interest are the process and practice perspectives on strategy, narrative research, and the dynamics of power and resistance in organizational research in general and strategy research in particular. In her doctoral dissertation ‘Strategy as dispositive – essays on productive power and resistance’ she examined strategy-making from a Foucauldian perspective.

Jenni Myllykoski, (D.Sc.) is an Assistant Professor at the University of Oulu Business School, Finland. Her research interests include change, temporality, agency and narratives in process organization research in general and strategy process and practice research in particular. Her research is informed by process philosophy, particularly by the writings of Henri Bergson and Alfred North Whitehead. In her doctoral dissertation, “Strategic change emerging in time”, she examined strategic change from the perspective of temporality.