Séminaire GREDEG - Xavier Lecocq (Université de Lille)

"Crafting an Innovative Business Model in a Established Company: The Role of Artifacts"
Quand ? Le 28-04-2016,
de 14:00 à 15:30
Où ? Salle Picasso
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Xavier Lecocq

(Université de Lille)


Jeudi 28 avril 2016 


Abstract: Business models can be considered as cognitive models that managers or analysts can use to describe, understand, or test business activities. However, the emergence of a new business model requires not only cognitive operations but also concrete modifications to the realities of a company’s operations and structures. In this paper, we adopt a sociomaterial view of organizational change based on actor-network theory, and underline the role of artifacts in the emergence of new business models. We base our discussion on a case study of a French leader in kitchen electric appliances. Despite the fact that the building of its new business model is still in progress, this empirical study provides important suggestions concerning the role of artifacts.


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